The first step to ending the epidemic of hepatitis and liver cancer in Mongolia is to create awareness of the problem among the general population and provide education on actions that need to be taken.

FIRE works with local, state, and community-based organizations, health departments and healthcare facilities to conduct independent awareness campaigns and campaigns in conjunction with other programs. Mongolia’s high literacy rate and small rural communities make awareness campaigns effective methods for instigating change.

World Hepatitis Day

In addition to implementing these community awareness campaigns, FIRE trains local officials and community leaders on the logistics involved to carry out these activities and how to address the relevant health issues. This training ensures that local communities have the resources and knowledge to continue awareness campaigns independently.  Awareness activities include: conducting media events, including TV and radio programs and press conferences; distributing information and communication materials; and organizing events in gathering centers of local communities.

Awareness Campaigns are organized in support of:

World Hepatitis Day – Since 2010, FIRE has worked with the World Health Organization (WHO), the Mongolian Ministry of Health (MoH), and rural health care providers and departments to mark World Hepatitis Day on July 28 in Ulaanbaatar and rural areas of Mongolia

•Screening Events – Community Awareness Campaigns are also conducted in conjunction with our Viral Hepatitis and Liver Cancer Screening Project.

Awareness Events

National Awareness Campaign

FIRE is working with national health organizations, media companies, and private companies to develop a national awareness campaign to prevent hepatitis and liver cancer. Together we created a logo and slogan. The logo ties into Stanford University’s Asian Liver Center’s Jade Ribbon campaign, a global liver awareness campaign. The slogan translates as, “Your Liver, Your Life.” Through a variety of creative and dynamic activities, we will educate the general population of Mongolia about the seriousness of these epidemics and the steps individuals need to take in order to care for themselves and Mongolia as a whole.

Advocacy with Policy Makers and Community Leaders

Long-term, life-saving changes can only be achieved through sustainable, inter-sector cooperation, and support from a community’s government and business leaders. Through strategic advocacy meetings and targeted information sessions, FIRE informs community leaders and policy makers about the nation’s viral hepatitis and liver cancer epidemics. They are given solutions to bring both the logistics and financial influences of the community together to implement further solution-based programing.

Public Service Announcements (PSAs)
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Program Partners