As FIRE is in its 25th year of work, we felt it was time for a few updates. We started by replacing our 20-year-old logo. We found Tanya Mogilevsky through Catchafire, a skills-based volunteer platform that matches professionals with specific project needs posted by non-profit organizations. Tanya is an outstanding designer based in California. She spent a great deal of time working with us to learn about FIRE’s work, Mongolian design, our goals with a new logo, and many other discussions. Despite being a volunteer, she was highly professional, easy to work with, and generous with her time. After being presented with two options, we selected one logo and began refining it. We could not be happier with the result. Tanya hand-drew the mark and font before bringing it to the computer. Looking closely at the heart, you can see the letters f i r e combined in the shape of a heart. The ‘f’ is red, ‘i’ is yellow, ‘r’ is purple and ‘e’ is green. We are honored and exceptionally pleased with the attention to detail and final result. Tanya has documented the process on her website. You can learn more about her work and the creation of our logo at the link above (her name.) FIRE’s long-time partner and local Flagstaff designer, Mary Williams, helped us select our new color palette and to colorize the logo. We hope you enjoy it as much as we do. 

With the new logo complete, it was time for a new website. We have long worked with Nick Kraft of Indigo 8, an exceptional web designer in Flagstaff, AZ, for all of our website needs. Nick also generously donated much of his time to upgrade our website technology and design. Together with Mary Williams, we have created this new website with many new features, updated functions, and styles. We hope you find it fresh, useful, and user-friendly. 

Finally, we tackled updating our slogan. For our first 15 years, we identified with “Placing aid directly in the hands of the people.” This was a great summation of our no-middle man, door-to-door, person-to-person aid distribution across Mongolia guided by social workers and directly to healthcare clinics. About 10 years ago, we updated that to “Delivery support person to person since 1999.” As we shifted to public health programs, this was a good fit as we continued to hold on to the personal and direct approach, reaching individuals with vital testing and medical support as well as directly training healthcare workers. We have grown to lead groundbreaking and revolutionary programs aimed at creating public health models for communities around the world to replicate; we get it was again time for change that better reflected our expanding reach and impact. Thus, we have landed on “Empowering individuals with community-based solutions since 1999.”  Truly, even our aid distribution of our first ten years did this at the most basic level. 

Thank you for supporting our mission and vision for 25 amazing years of life-changing work. We hope you will join us for another 25 years and our new look with the same heart, values, and principles you have always known.